Pearl Jam is a band that is very dedicated to their followers and their music alike. For decades they have been successful in career that attracts many, many fans. Because of this, they can teach us much about how to run a successful business that spans years and years.
For several years, those who follow Pearl Jam have been recording their shows because the experience at their concerts is so amazing. However, in 2001, Pearl Jam released seventy two of their albums! They made them available on their website and also in stores. Why is this important? They made a profit and gave listeners what they wanted at the same time.
The strategy lesson for us is the fact that all they did was repackage the work that they had already done! They did not have to create new content. As a business owner, you can do the same with your content. It is almost always cheaper to sell to your existing fans rather than creating new ones.
If you really want to increase your bottom line though, make your fans so happy that they go out and tell others about you and how wonderful you are. Be so amazing that they want to tell their friends, their family and their neighbors!
The point is that this lesson shows how powerful your fan base is. It doesn't matter how small your list is either. You really do not have to have a huge list in order to see success. Basically, you need a core group of people who like what you are offering. They think it is a good fit for them and their friends.
Do you have the email addresses of the 20% of your customer base that loves what you do? If not, start getting them. If you do, what could you do or make for these customers that would be super special? Think through this strategy to grow your business now!
For several years, those who follow Pearl Jam have been recording their shows because the experience at their concerts is so amazing. However, in 2001, Pearl Jam released seventy two of their albums! They made them available on their website and also in stores. Why is this important? They made a profit and gave listeners what they wanted at the same time.
The strategy lesson for us is the fact that all they did was repackage the work that they had already done! They did not have to create new content. As a business owner, you can do the same with your content. It is almost always cheaper to sell to your existing fans rather than creating new ones.
If you really want to increase your bottom line though, make your fans so happy that they go out and tell others about you and how wonderful you are. Be so amazing that they want to tell their friends, their family and their neighbors!
The point is that this lesson shows how powerful your fan base is. It doesn't matter how small your list is either. You really do not have to have a huge list in order to see success. Basically, you need a core group of people who like what you are offering. They think it is a good fit for them and their friends.
Do you have the email addresses of the 20% of your customer base that loves what you do? If not, start getting them. If you do, what could you do or make for these customers that would be super special? Think through this strategy to grow your business now!
About the Author:
About the author: Vito La Fata is a successful business entrepreneur and coach who can show you how to be a personal trainer. Find fitness business coaching and get more information by visiting his website.
No comments:
Post a Comment